Onboarding
5 min
What to put in your brand kit on day one
Five files that save a week of back-and-forth on every request that follows.
Written by
Rui Kaneda
Lead designer, Lisbon. Eleven years in brand and web, four of them on subscription.
The first request goes faster when we have the basics: your logo files, your fonts (or the names of them), your colours, a few examples you’re proud of and a few you’re not.
Five files
You don’t need a brand guide. A folder with those five things is enough, and we’ll turn it into a one-page kit we use for every request after that.
If you don’t have a brand yet, that’s often the first request. We’ll plan a short sequence: mark, colour and type, then the first real things that use them.
Keep reading
More from the journal.
Requests
6 min
How to write a request that gets designed right the first time
The best briefs we get are one paragraph long. Here's what goes in that paragraph, and what doesn't.
Studio
5 min
Why our median turnaround is 38 hours, not 24
We could promise 24 hours. We'd rather tell you what actually happens.
Process
4 min
Comments on the file, one round at a time
The fastest revisions come from comments pinned to the design, sent together, once.