#0419
Launch poster
Core
Maren Night Serum 04
A launch poster and matching retail card for a retinal serum, built from one product still.
Turnaround
22h 40m
Revisions
1
Designer
Marta Solé, Lisbon
The brief
Poster for Night Serum 04, for shop windows and Instagram. One product photo. It should feel clinical but warm.
What we delivered
A poster in three sizes, a retail card and four social crops, all from one master file.
How it went
Maren had one still and a launch date. Marta set the name large and quiet, and let the product and its highlights carry the warmth.
The master file is built to crop: a window poster, a retail card and four social formats all come from it without new layouts.
One round of comments moved the date line. Printed posters were in shops the following week.
8
Sizes from one master
22h 40m
Turnaround
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