#0416
Brand identity
Studio
Oskel identity system
A mark, a palette and a type system for a developer-tools startup that wanted to look calm and exact.
Turnaround
38h 02m
Revisions
2
Designer
Rui Kaneda, Lisbon
The brief
We're renaming to Oskel. We need a logo, colours and type that work in a terminal, on a conference badge and on a website.
What we delivered
A two-square mark, a four-colour palette led by volt green, a type pairing and a 16-page guide.
How it went
Oskel builds tools for engineers who distrust branding. Rui started from the product itself: two panes, one offset. That became the mark.
The palette is four colours, one of them loud. It works in a dark terminal and on a white badge without changing anything.
The guide covers the mark, colour, type and eight real examples, so the next requests (a website and a launch set) could start straight away.
16
Page brand guide
2
Revision rounds
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